Hi, I’m Chloe Chiu. I design with empathy, intent, and a quiet obsession with the details.
I’ve always been a curious observer. I find immense joy in uncovering the subtle nuances that turn a functional product into a delightful experience.
Navigating Complexity
Most recently, I spent 3+ years in the fast-paced Web3 and DeFi space. My mission was to bridge the gap between complex blockchain protocols and intuitive user experiences. Thriving in such a volatile industry sharpened my ability to find clarity within ambiguity and fueled my drive for continuous learning.
I’ve always been a curious observer. I find immense joy in uncovering the subtle nuances that turn a functional product into a delightful experience.
Navigating Complexity
Most recently, I spent 3+ years in the fast-paced Web3 and DeFi space. My mission was to bridge the gap between complex blockchain protocols and intuitive user experiences. Thriving in such a volatile industry sharpened my ability to find clarity within ambiguity and fueled my drive for continuous learning.
I’ve always been a curious observer. I find immense joy in uncovering the subtle nuances that turn a functional product into a delightful experience.
Navigating Complexity
Most recently, I spent 3+ years in the fast-paced Web3 and DeFi space. My mission was to bridge the gap between complex blockchain protocols and intuitive user experiences. Thriving in such a volatile industry sharpened my ability to find clarity within ambiguity and fueled my drive for continuous learning.
Design Philosophy
As we enter a new era of technology, I believe a designer’s true value lies in things AI cannot replicate:
Defining the "True" Problem: Every great design starts with a deep observation of humanity. I focus on empathizing with users to solve the problems that actually matter.
Elevating Craft to Create Value: AI frees us from repetitive tasks so designers can return to the essence of "Craft." I leverage this to build product differentiation through superior taste and emotional resonance.
Agile Iteration & Constant Growth: I believe there is always a better way. I embrace rapid testing and lean learning as the core of my process.
As we enter a new era of technology, I believe a designer’s true value lies in things AI cannot replicate:
Defining the "True" Problem: Every great design starts with a deep observation of humanity. I focus on empathizing with users to solve the problems that actually matter.
Elevating Craft to Create Value: AI frees us from repetitive tasks so designers can return to the essence of "Craft." I leverage this to build product differentiation through superior taste and emotional resonance.
Agile Iteration & Constant Growth: I believe there is always a better way. I embrace rapid testing and lean learning as the core of my process.
I’m committed to refining my product intuition and staying grounded in my design philosophy. Let’s ride the AI wave together! 🌊
Connect with me on LinkedIn or email me at epin97p@gmail.com :)
I’m committed to refining my product intuition and staying grounded in my design philosophy. Let’s ride the AI wave together! 🌊
Connect with me on LinkedIn or email me at epin97p@gmail.com :)
I’m committed to refining my product intuition and staying grounded in my design philosophy. Let’s ride the AI wave together! 🌊
Connect with me on LinkedIn or email me at epin97p@gmail.com :)
Experience
Product Designer
Product Designer
Nov 2022 - Dec 2025
Nov 2022 - Dec 2025
XY Finance
XY Finance
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Taipei, Taiwan
Taipei, Taiwan
Spearheaded the core transaction flow redesign to navigate a 200% expansion in routing options; optimized information architecture to transform high-density data into intuitive decision paths, achieving a 7.2% conversion lift and 12% YoY growth.
Led the end-to-end overhaul of the transaction tracking system, achieving a 40% reduction in customer support tickets by implementing autonomous recovery flows and enhancing system transparency.
Orchestrated cross-functional collaboration with engineering teams to architect a unified status framework, translating complex backend blockchain data into intuitive, user-centric transaction stages to bridge technical and cognitive gaps.
Spearheaded the core transaction flow redesign to navigate a 200% expansion in routing options; optimized information architecture to transform high-density data into intuitive decision paths, achieving a 7.2% conversion lift and 12% YoY growth.
Led the end-to-end overhaul of the transaction tracking system, achieving a 40% reduction in customer support tickets by implementing autonomous recovery flows and enhancing system transparency.
Orchestrated cross-functional collaboration with engineering teams to architect a unified status framework, translating complex backend blockchain data into intuitive, user-centric transaction stages to bridge technical and cognitive gaps.
Spearheaded 0-to-1 Quest Platform development and growth strategy, architecting gamified incentives and viral referral loops; acquired 60,000+ users within 3 weeks of launch.
Architected the Rewards Hub within a high-velocity PoC cycle, streamlining complex financial logic into an intuitive experience to lower cognitive barriers; balanced technical constraints with UX to simplify claim processes and enhance asset management efficiency.
Directed 0-to-1 brand positioning and visual identity system, defining a narrative of high-tech innovation and professional trust; utilized immersive design to amplify user anticipation and establish market differentiation.
Spearheaded 0-to-1 Quest Platform development and growth strategy, architecting gamified incentives and viral referral loops; acquired 60,000+ users within 3 weeks of launch.
Architected the Rewards Hub within a high-velocity PoC cycle, streamlining complex financial logic into an intuitive experience to lower cognitive barriers; balanced technical constraints with UX to simplify claim processes and enhance asset management efficiency.
Directed 0-to-1 brand positioning and visual identity system, defining a narrative of high-tech innovation and professional trust; utilized immersive design to amplify user anticipation and establish market differentiation.
UX/UI Design Intern
UX/UI Design Intern
Jul 2021 - Aug 2021
Jul 2021 - Aug 2021
UXI Design (UIUX Design Agency)
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Taipei, Taiwan
Constructed wireframes for a dual-platform, focusing on optimizing complex edge cases and multi-role workflows.
Contributed to a scalable Design System and developed payment/membership modules for a SaaS product to enhance conversion.
Constructed wireframes for a dual-platform, focusing on optimizing complex edge cases and multi-role workflows.
Contributed to a scalable Design System and developed payment/membership modules for a SaaS product to enhance conversion.
Product Design Intern
Product Design Intern
Aug 2019 -Sep 2019
Aug 2019 -Sep 2019
ハーズ実験デザイン研究所 (Product Design Agency) | Osaka, Japan
Conducted behavioral-driven UX research and interactive design within a professional Japanese studio environment.
Conducted behavioral-driven UX research and interactive design within a professional Japanese studio environment.
Education
Bachelor in Industrial Design
Bachelor in Industrial Design
National Cheng Kung University
National Cheng Kung University
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Tainan, Taiwan
Tainan, Taiwan
Sep 2016 - Aug 2022
Sep 2016 - Aug 2022
Industrial Design Course (Exchange Program)
Musashino Art University
Musashino Art University
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Tokyo, Japan
Tokyo, Japan
Sep 2021 - Aug 2022
Sep 2021 - Aug 2022
Taiwan Ministry of Education Scholarship Program for overseas study in arts and design (Full Funding)
IP Acquisition: Spearheaded a space burial design mentored by Kenya Hara; project IP acquired by Renzei Holdings (USA) in 2024 for its strategic commercial value.
Corporate R&D Collaboration: Outperformed 80 candidates to co-develop a service design prototype with Panasonic Lab Tokyo; exhibited as an innovation benchmark.
Taiwan Ministry of Education Scholarship Program for overseas study in arts and design (Full Funding)
IP Acquisition: Spearheaded a space burial design mentored by Kenya Hara; project IP acquired by Renzei Holdings (USA) in 2024 for its strategic commercial value.
Corporate R&D Collaboration: Outperformed 80 candidates to co-develop a service design prototype with Panasonic Lab Tokyo; exhibited as an innovation benchmark.
Languages
Mandarin
Mandarin
Native
Native
English
English
Advanced
Advanced
Japanese
Japanese
Fluent (JLPT N1)
Fluent (JLPT N1)
Beyond the design...
Outside of work, I often go for a run. 🏃♀️ I may not be a fast runner, but I believe that as long as I keep moving forward, I will eventually reach the finish line. To me, running is a quiet space to unwind.
In October 2025, I completed my first full marathon in Kanazawa, Japan! This 42K journey taught me that what truly matters isn’t speed or rankings, but the courage to challenge myself and the steady determination to see a goal through to the end.
Outside of work, I often go for a run. 🏃♀️ I may not be a fast runner, but I believe that as long as I keep moving forward, I will eventually reach the finish line. To me, running is a quiet space to unwind.
In October 2025, I completed my first full marathon in Kanazawa, Japan! This 42K journey taught me that what truly matters isn’t speed or rankings, but the courage to challenge myself and the steady determination to see a goal through to the end.
